In order to make positive change, we need to unite.

With backgrounds and interests that go way beyond food, flowers and farming, we are makers, growers, chefs, florists and producers.


    Liv runs British Flower Studio Wetherly. Her work is rooted in the landscape of Britain and the temporal cycles of nature. Founding the SSAW Collective was an opportunity to collaborate with others who share the same passion for seasonality and sustainability; a chance to combine the best aspects of individual practices to work together and share skills; to recreate the sense of camaraderie of creating as a team that she’d missed when setting up her own business.


    Jess feels a great part of her responsibility as a florist & grower is to protect our environment and encourage a less instantaneous consumption of flowers as we know it. Her aim is to inform and expand all people’s appreciation for, and understanding of, real seasonal produce. Driven by an obsession with the outdoors,  Jess hopes the Collective will help strengthen and build on the existing community of makers who inspire others to connect with nature on a daily basis. 


    Lulu is most content when working with the land, or when cooking. She is passionate about the connections between regenerative farming, hospitality & our environment.

    Lulu is excited about sharing resources and connecting with others whose intentions are aligned. Whether it’s through cooking & hosting SSAW Collective events, collaborating in growing projects or writing recipes and journal posts for SSAW Collective.

Joining forces allows us to take on more ambitious and challenging briefs. It gives us the opportunity to be better and braver creators; to produce more interesting, intelligent work, unique to the specifications of each project. 

We are here to encourage each other and other small startups, ensuring that we stay true to our values by challenging each other on our ethical responsibilities as creators. With an inclusive approach, we are eager to expand the collective and collaborate with others who feel their work holds the same intrinsic connection to and respect for the environment, building a platform to support each other and share resources.

As conscious creators, we are motivated by practices that are led by nature. A movement towards a slower, more considered approach that benefits both people and the planet; advocating for equal opportunities, fair wages and positive ways of working; regenerating soils, sequestering carbon and replenishing insect populations. 


We stand for biodiversity, accessibility and creativity. Our aim is to create and curate thought provoking work - be it floral, food, or farming - that celebrates the ephemerality of nature, promoting true seasonality and sustainability. 

Making [food, flowers, farming] better