The SSAW Collective is a community of growers and makers, committed to a regenerative way of working and designing with seasonal produce.

Our Story


The SSAW Collective was founded by three friends working together as freelancers, with backgrounds and interests that go way beyond flowers, farming and food.


As conscious creators, we are motivated by practices that are led by nature. A movement towards a slower, more considered approach that benefits both people and the planet; advocating for equal opportunities, fair wages and positive ways of working; regenerating soils, sequestering carbon and replenishing insect populations. 


We stand for biodiversity, accessibility and creativity. Our aim is to create and curate thought provoking work - be it floral, food, or farming - that celebrates the ephemerality of nature, promoting true seasonality and sustainability. 

Joining forces allows us to take on more ambitious and challenging briefs. It gives us the opportunity to be better and braver creators; to produce more interesting, intelligent work, unique to the specifications of each project. 

We are here to encourage each other and other small startups, ensuring that we stay true to our values by challenging each other on our ethical responsibilities as creators. With an inclusive approach, we are eager to expand the collective and collaborate with others who feel their work holds the same intrinsic connection to and respect for the environment, building a platform to support each other and share resources.


The Collective

  • Jess Geissendorfer

    Through SSAW Collective, Jess hopes to help strengthen and build on the already existing community of makers who inspire others to connect with nature on a daily basis. She feels a great part of her responsibility as a florist & grower is to protect our environment and encourage a less instantaneous consumption of flowers as we know it. Her aim is to inform and expand all people’s appreciation for, and understanding of, real seasonal produce.

  • Olivia Wilson

    Liv runs British Flower Studio Wetherly. Her work is rooted in the landscape of Britain and the temporal cycles of nature. Founding the SSAW Collective was an opportunity to collaborate with others who share the same passion for seasonality and sustainability; a chance to combine the best aspects of individual practices to work together and share skills; to recreate the sense of camaraderie of creating as a team that she’d missed when setting up her own business.

  • Lulu Cox

    Lulu is most content when working with the land, or when cooking. She is passionate about the connections between regenerative farming, hospitality & our environment. Lulu is excited about sharing resources and connecting with others whose intentions are aligned. Whether
    it’s through cooking & hosting SSAW Collective events, collaborating in growing projects or writing recipes and journal posts for SSAW Collective.



Catie Jarman - Reimagining soil

I’m writing this from under a starry sky after the fall of an autumnal day, right in the middle of England. I’ve reliably heard that the furthest place from any coastline is only 10 miles up the road. It is a pretty perfect place to get curious about the subterranean world below our every step. I’m about to unashamedly wax lyrical about soil and do my best to bring together a symphony of mechanisms, myth, poetry, cyclical nature, science and some enchanting tales about humans who are ushering back soil microbes into their role as regenerators. I’ll close with a few words on what it looks like to be part of the global reimagining of compost, who knows what will happen in between!

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We sell flowers fresh from our fields from April to October 

For bespoke orders or event enquiries please email us.


Contact us

Email -

Instagram - @ssaw.collective

Address - One and a half, Ardleigh Road, N1 4HS

If you’d like to work with us, please get in touch:



Making flowers

[food, farming, art, work] better